KeepOn Air is a streaming platform created by KeepOn Live, the Italian live music association, in response to the quarantine imposed by preventions measures to avoid the spreading of the COVID-19 virus.
KeepOn Air enables live music venues to continue their activity and to keep artists, cultural workers and audiences connected to each other in times of forced-isolation.
Live music scenes are social gathering places, even when they are shut down. This initiative shows that live music scenes can adapt accordingly to any situation, notably by developing new live music formats.