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Home » Inspirations » Fair Ticketing Systems in the Live DMA Network
  • Fair Ticketing Systems in the Live DMA Network

    First concrete contact between a venue and its audience, concert tickets were originally used to count the number of people attending a gig and serve as justification of the income of a concert. Nowadays, tickets have become a powerful marketing tool and an efficient way of collecting audience data.

    As online ticket sales become more and more common in the live music sector, the resource needed to sell tickets online becomes more and more complex. Live music venues delegate these tasks to private companies. For many concerts, the tickets are not sold directly by the venue hosting the concert but by big private companies whose objective is mainly profit.

    These companies have a monopoly on the ticket sales and on the data they gather thanks to the ticket sales. They increase the cost of the tickets to take a commission on them: this money is not reinjected in the live music sector but goes to the companies, which have a control over the amount of the commission money they receive.

    This situation threatens the live music scene as venues, clubs and festivals cannot perform what constitutes the core of their activity (sell concert tickets). As they delegate this task to external companies, the music venues do not own their data and often have trouble keeping track of their ticket sales. They have become dependent of ticketing monopoly companies.

    To counter this, three organisations from the Live DMA network developed their own fair ticketing systems, which empowers the live music venues, clubs and festivals. Such systems give the venues more independence as they can have a better grasp on their ticket sales and the data they collect thanks to it. These systems inscribe themselves in the circular economy as the commission taken by the fair ticketing system goes directly into the live music scene.

  • Working Group | Bookers in live music venues: towards a European Fair Practice Code?

    Live DMA, as part of its Live Style Europe project going from 2017 to 2021, organizes each year a Working Group on a theme chosen by its members, national or regional live music networks. These Working Groups intend to gather live music professionals to share their expertise and experience on a certain topic. The information…

  • LSE Podcast – October 2018

    In this first episode of the Live Style Europe radio show: Focus on Live DMA’s activities at Reeperbahn festival in Hamburg, Germany (19. – 22.10.2018) Presentation of the study conducted by EventKultur Rhein-Neckar, local live music network in Germany, Pop-Akademie Baden-Wûrtemberg, and Digitale Hochschule Baden-Würtenberg Link to the study „Veranstaltungswirtschaft in der Metropolregion Rhein­Neckar“ (German) …

  • Report – Live DMA Forum at Tallinn Music Week 2021

    Report by Ken Veerman Upstairs in the impressive hall of the Kultuurikatel a mixed crowd of Estonian dignitaries and European music professionals had gathered. Kersti Kaljulaid, Estonia’s youngest and first female president, opened Tallinn Music Week. Creativity, she said, is a sign of bravery. And bravery a sign of a free society. Human creativity and…

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